Travel seo for destination marketing
We’re your compass — guiding travelers straight to your website.
Let’s give your destination a boost with data-driven SEO strategies that are fun, personalized and optimized for success. We’ve got the game plan to get you noticed and attract more visitors. Let’s make your destination shine!
Why are travel SEO services important, and what role does it play in modern marketing?
For destination marketing organizations, SEO is like a golden compass guiding travelers straight to your doorstep. With the right travel SEO strategy in place, DMOs can not only connect visitors to must-see attractions and destinations, but also tap into niche audiences, and keep pace with the ever-changing world of search engines.
At Madden, we don’t just toss around SEO buzzwords like CRO, GEO and A/B testing for the sake of it-we map out custom data-driven strategies that help your site shine in those all-important search engine result pages (SERPs). Whether it’s crafting killer content strategy, or tweaking technical SEO, we’ve got your back. Every destination has its own story to tell, and our ongoing travel SEO plans are tailored to capture that narrative in a way that resonates with search engines and travelers alike. From nailing localized SEO, to expanding your reach internationally, we help your site get noticed in the digital crowd, making it the go-to spot for eager explorers.
Travel SEO Services
We’re not just about getting you there — we’re with you every step of the way. With ongoing SEO analytics and regular check-in calls, we adjust your route to ensure your travel website SEO keeps climbing higher. Think of us as your SEO travel experts, always fine-tuning your journey.
The digital landscape is ever-changing, but we’re your trusty compass. Whether it’s new algorithms or the latest trends, we keep your site on course, so you’re always a step ahead in the travel game. Madden’s travel SEO services include:
- SEO Strategy & Reporting
- SEO Audits
- Competitive Analysis
- Keyword Research
- Content Strategy
- Domain Migration
- Web & Implementation Consulting
seo client highlights
Visit Buffalo Niagara
Focusing on storytelling and interactive elements, resulted in a streamlined user experience and a 38% rise in new users.
Discover Atlanta
Creating a content schedule focusing on storytelling aligned with strategic keywords substantially boosted organic web traffic.
faqs
What is SEO for destination marketing, and why is it so important?
SEO, also known as search engine optimization, is all about making sure your site shows up when travelers search for their next adventure. Out of all marketing web strategies organic traffic is often the most impactful and has the highest long-term return relative to cost. With the right travel SEO strategy, you’re not just on the map—you’re the star attraction!
How can travel SEO services help increase tourist visits to our destination?
By optimizing your site using best practices for technical SEO, E-E-A-T, and UX, we make it easier for potential visitors to find you, learn about your exceptional destination, and start planning their trip. It’s like turning curious clicks into confirmed bookings!
How does local SEO differ from national SEO for destinations?
Local SEO and National SEO go hand-in-hand, as many travelers use DMO and travel websites for planning in-market. For this reason, local SEO is like having a friendly local act as a guide for new visitors! It focuses on putting your destination on the map for nearby searches, like “top things to do in [Your Town],” and our strategies also work alongside Google’s geolocation services to highlight your destination.
General SEO casts a wider net, attracting travelers from far and wide, for those high-traffic terms your destination is known for and those non-branded keywords that users might not expect to stumble upon. Together, they’re a winning combo!
How can we use travel SEO to attract international travelers?
Ready to go international? Travel SEO can help you roll out the red carpet for international travelers by optimizing for multilingual content, using global keywords, implementing technical best practices, and making sure your site is easy to navigate, no matter where your visitors are coming from. Bonjour, hola, and welcome!
What are the key metrics to track for success in travel SEO for destination marketing?
At Madden, we keep an eye on your organic traffic, engagement rate, keyword rankings, and conversion rates. These numbers tell you if your SEO for your travel website is leading visitors down the right path or if you need to take a detour, while looking at impressions to capture potential visitors in the future.
OUR seo LEADERS
Elise McClain
MarTech Director,
Team Chameleon
longtime lover of unique postcards, indoor plants, npr podcasts, and ap style.
