Curtis Thompson
SVP, Technology,
Team Kraken
openly supports the concept of “graceful failure” as a desirable outcome.
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Destination websites that tell stories and drive exploration
Your website is more than just a digital presence-it’s a destination of its own. At the intersection of storytelling and technology, we craft websites that don’t just inform but inspire. In a digital landscape where 20% of your pages are likely driving 80% of your organic traffic, your site needs to be designed with both creativity and strategy in mind. We know every click counts in making a lasting impression.
We also ensure your website fits seamlessly into the broader digital ecosystem. DMO websites function as the front door of your digital strategy-it’s the first impression that guides users through a journey to explore at their own pace, discovering what makes your destination exceptional. By seamlessly integrating MarTech tools and continuously improving based on how visitors engage, your site becomes the cornerstone of your marketing efforts.
Design Strategy that Drives Engagement
Today’s travelers don’t just want information-they’re seeking inspiration. In an age where a search for ‘top places to visit’ can send them down a zero-click search rabbit hole of reviews, maps, and photos, your website has to stand out as more than just a source of data. It needs to be a compelling digital journey that invites visitors in, capturing their imagination and encouraging them to take the next step.
That’s why we don’t simply build websites, we prioritize design strategy. From sleek, user-centric interfaces, to ensuring seamless and personalized mobile experiences, we create websites that aren’t just visually stunning but are also strategically built to keep travelers engaged. Our approach ensures that your website becomes a platform for storytelling, making visitors feel like they’re exploring your destination before they even arrive.
Prioritizing Mobile Experiences for On-the-Go Travelers
With over 60% of DMO web traffic now coming from mobile devices, we keep mobile prioritization top of mind. Your visitors are often on the move, and your website should be with them on that journey, offering smooth, intuitive experiences across devices. By focusing on responsive design, touch-friendly navigation, and location-based features, we ensure that users never miss a beat-whether they’re planning their next trip from the comfort of their own couch, or already on their journey.
Your Website: Always Evolving, Just Like Your Visitors
Picture your website as an everlasting road trip. It’s not a one-and-done pit stop; it’s a journey that grows and evolves with every new campaign, every click, and every visitor interaction. Using our Marketing-Driven website process, we keep your site in tip-top shape with regular updates and optimizations, making sure it stays engaging and tells your story loud and clear. Just like your travelers, your website should always stay aligned to your marketing goals, offering new and exciting experiences along the way.
In the ever-evolving world of travel marketing, we are your partners in navigating the digital landscape. Together, we’ll create a seamless journey for travelers—from the first click to the final booking—while fostering a deeper connection between your destination and its visitors.
Your website is your digital front door. From stunning visuals, to seamless booking options, we’ll help you pack your site with the right tools to turn visitors into loyal fans.
It’s crowded out there, but with a dash of creativity and a sprinkle of strategic storytelling, our expert team focuses on the reasons “why” that make your destination special and unique. From design to content, we build engaging and hospitable digital experiences, built to attract and engage visitors from all over the globe.
Travelers are always on the go, and your website should keep up! We’ll help you craft a mobile experience that’s as smooth as a beachside walk at sunset. By using best practices like responsive and touch-friendly design, and mobile-specific features like native swipe or load times, we’ll ensure your users get the best experience possible.
Numbers don’t have to be scary. We have a proven process to break down the data to determine what’s working and where we can optimize to continuously engage with travelers.
A great website is never finished. We’ll work with you to keep things fresh and up-to-date, so your site and content always feel new and exciting.
SVP, Technology,
Team Kraken
openly supports the concept of “graceful failure” as a desirable outcome.
MarTech Director,
Team Kraken
i live for drones, the latest tech and spicy foods so hot it melts my face off.