Matt Clement
Managing Partner,
Team Dragon
if you can’t reach me it’s probably because i’m on the road meeting with our clients
DESTINATION INTELLIGENCE
Travelers do a little research before planning a trip. We do a lot of research to find how best to reach them.
Everything we do will be informed by data-driven insights and backed by evidence. We believe research, analytics, and reporting are essential elements of scope of work, helping us understand where our clients are, where they should go, and telling us if we’ve been successful.
Our custom destination intelligence platform, Voyage, enhances situational awareness—giving our clients a critical tool to lead with an informed, measurable, and easily communicated plan.
Client HIGHLIGHTS
VISIT BENTONVILLE
Madden compiled disparate data sources into one dashboard and provided seamless access to partners.
DISCOVER KALAMAZOO
Madden identified Kalamazoo’s top origin markets and which generated the highest ROI.
VISIT BUFFALO NIAGARA
Madden analyzed visitation data to identify new domestic opportunity markets to replace lost international visitation.
OUR DESTINATION INTELLIGENCE LEADERS
Heather Molina
Senior Director of Strategic Insights, Team Bat
i’m the sherlock holmes of data, uncovering trends and solving spreadsheet mysteries..
Rueben Bautista
Associate Director of Strategic Insights, Team Bat
understanding complex systems is a hobby of mine – travel & tourism are no different than differential equations.
