At Madden Media, we work to help drive impact across communities. Now more than ever, it’s important that you have a partner who will be with you every step of the way, ensuring that your marketing dollars are reaching their full potential. We offer 38+ years of experience in the tourism space and have more than 100 team members who are ready to help you achieve your goals through data-driven work.
As we look at the impact COVID-19 has had across the industry, we remain focused on three calls to action: plan, protect, and recover. This framework provides you and your partners with a helpful guide to thinking about not just short-term actions, but preparing and planning for the recovery of your marketing efforts for your destination.
Like many destinations, we’ve been taking a hard look at the data to consider what travel looks like today. Utilizing our DOMO-powered reporting dashboard, we’ve identified and compiled key industry trends and research from a variety of sources including media platforms, DMO websites, and Google. Taking this broad mix of ever-evolving data, we’re able to analyze multiple streams of information at once to better predict when travelers will be ready to start traveling again. We call this measurement Travel Intent.
With the help of data like this, we’ve seen success across a number of projects where our team has helped partners move the needle towards a positive recovery (see examples of work from St. Louis and Traverse City here and examples from Idaho and Grand Canyon West here).
With all of our projects, we’re taking a step back to consider the impact that our efforts have, making sure that decisions still make sense and are providing appropriate ROI. From print publications like visitors guides to innovative digital campaigns and branding efforts, you can be sure that your Madden team has your best interests in mind.