Driving Impact Across Communities
September 14, 2020
At Madden Media, we work to help drive impact across communities. Now more than ever, it’s important that you have a partner who will be with you every step of the way, ensuring that your marketing dollars are reaching their full potential. For over 40 years, we have worked in the travel and tourism space, and we are standing by to help DMOs navigate their intricate tourism landscape.
Powered By Data
Like many destinations, we’ve been taking a hard look at the data to consider what travel looks like today. Utilizing Voyage, our custom destination intelligence platform, we’ve identified and compiled key industry trends and research from a variety of sources including media platforms, DMO websites, and Google. Taking this broad mix of ever-evolving data, we’re able to analyze multiple streams of information at once to better predict when travelers will be ready to start traveling again. We call this measurement Travel Intent.
Putting Data-Driven Insights to Work
With the help of data like this, we’ve seen success across a number of projects where our team has helped partners move the needle. Travel intents were a key part of our strategy for Visit Idaho’s Beyond Words campaign, and they served as the foundation for our website strategy when we rebuilt DiscoverAtlanta.com.
With all of our projects, we’re taking a step back to consider the impact that our efforts have, making sure that decisions still make sense and are providing appropriate ROI. From print publications like visitors guides to innovative digital campaigns and branding efforts, you can be sure that your Madden team has your best interests in mind.